Centara Hotels & Resorts: Stay Your Way: Centara Life Redefines Flexible Travel with Exclusive Members-Only Benefit

CentaraThe1 Members Enjoy Round-the-Clock Check-In and Check-Out Privileges as Part of ‘Life Flexibility’ Pillar

Bangkok, 02 May 2024 - Centara Hotels & Resorts, Thailand’s leading hotel operator, proudly announces ‘Stay Your Way: 24-Hour Travel Freedom’, an exclusive offering for CentaraThe1 members at Centara Life hotels worldwide. Embracing ‘Life Flexibility’ as a core component of the brand’s DNA, this distinctive benefit removes conventional check-in constraints, ensuring personalised travel tailored to individual preferences. It marks the beginning of the rollout of a series of new signature experiences for Centara Life, whereby guests will be able to enjoy a full 24-hour stay whether checking in at 10 am or 8 pm, thus maximising their time in each destination.

This unprecedented offering is just one facet of the brand's commitment to 'Life Flexibility'. Other elements include Flexible Breakfast, allowing guests to savour their first meal of the day until 4 pm, and Flexible Housekeeping, enabling guests to customise in-room cleaning schedules and levels of service through a user-friendly app. Moreover, Centara Life hotels feature Flexible Spaces, where versatile lobby areas seamlessly transition between restaurants, co-working spaces, pop-ups, and exhibition venues, catering to diverse guest needs.

'Stay Your Way' is now available for bookings with Flexible and The Place to Be rates for stays starting from today at Centara Life properties across Thailand, including Bangkok, Krabi, Hua Hin, Mae Sot, and Pattaya, as well as Oman. Ideal for work, play or relaxation, each contemporary hotel promises comfort and daily delights conveniently located near top attractions.

By Elevating the Essentials, the newly rebranded Centara Life embodies a commitment to exceptional stays, prioritising signature experiences across four core pillars – Life Essentials, Life Surprises, Life Flexibility, and Life Connectivity – with a plethora of perks to be introduced over the coming months, including extra sleeping comforts, local delicacies, community immersion and more.

Anyone interested in joining the CentaraThe1 loyalty programme can sign up for free at www.centarathe1.com. Membership takes less than one minute, enabling immediate point accumulation for stays, dining, and spa experiences at Centara Hotels & Resorts properties worldwide. Additionally, members enjoy a 15% discount on hotel rates and exclusive access to special privileges and offers.

For more information on Centara Hotel & Resorts or to book your next holiday with Centara Life, please visit: www.centarahotelsresorts.com

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ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 95 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey and the UAE. Centara’s portfolio comprises six brands – Centara Reserve, Centara Boutique Collection, Centara Grand, Centara, Centara Life and COSI Hotels – ranging from luxury island retreats and upscale family resorts to affordable lifestyle concepts supported by innovative technology. The group’s newest Centara Reserve brand was unveiled in 2020 as an experiential luxury collection, inviting guests to discover a new era of story-driven hospitality starting with Centara Reserve Samui.

 Centara also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing. 

Find out more about Centara at www.CentaraHotelsResorts.com  

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For more information and media enquiries, please contact:

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager – Centara Hotels & Resorts
Email: puntirach@chr.co.th                    Tel. +66 (0)2769 1234 Ext. 6922

Jerome Richard

VP, Communications – Delivering Asia Communications

Tel. +66 (0) 90 902 5407

Email: jr@deliveringasia.com