PATA VE Bulletin (Apr 2014)
Reaching Affluent Chinese Consumer Online
Authored by Dragon Trail Interactive
PATA members: Complimentary
Chapter members: Complimentary
To download this publication, please fill in the form below
The 4th edition focuses on the Chinese digital landscape and provides an overview of mobile internet, social media and search in China and identifies the need for proper localisation of visual social media marketing.