PATA VE Bulletin April 2017
The Changing of the (generational) Guard: Why Asia Pacific Tourism Must Prepare for a Seismic Shift
Authored by MyTravelResearch
PATA members: Complimentary
Chapter members: Complimentary
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This is probably the first time that so many generational cohorts have shifted to a new life stage in such close proximity to one another. But there is no doubt that travel is a key aspiration to people of all ages, generations and life stages.
In this issue of the VE bulletin, MyTravelResearch points out how this shift will have profound impacts for us as marketers, managers and innovators and outlines the challenges and opportunities that lie ahead.