PATA VE Bulletin August 2017

Accessible Tourism

Authored by MyTravelResearch


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When we think of accessible travel, many of us are quick to automatically think of ‘people in wheelchairs’. In this issue of the VE bulletin, Bronwyn White, Director and Co-Founder of MyTravelResearch.com – a travel and tourism research specialist – talks about the broad nature of the sector and the opportunities it presents.

We are about to see a huge growth in this market, largely due to the ageing population. This report addresses both the physical and emotional needs of the sector and includes practical tips about how to cater to the accessible market. It also covers off both physical assets and marketing. The accessible market presents a fabulous opportunity if you are willing to pursue it. This market is wonderfully loyal. It not only includes the travellers themselves, but also carers, family members and crosses over into other sectors such as intergenerational travel.

Learn how to take insights into action for this accessible market from this edition.