PATA VE Bulletin (Dec 2016)

Storytelling + Content Marketing Strategies for the Travel Industry

Authored by GLP Films


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The travel industry has seen visual storytelling play an increasingly significant role in content marketing. Touted in leading industry trend reports and flooding the digital platforms of travel content producers, video content is becoming the dominant force in content marketing for destinations and travel brands.

In this issue of the VE Bulletin, GLP Films, an award winning content marketing agency, shares industry expertise and recent case studies to illustrate the future of content marketing and the ROI of storytelling for the travel industry. The report explains why traditional advertisements are no longer enough, how storytelling can connect with your audience in an authentic way, and how an integrated storytelling strategy can aid in stakeholder collaboration and sustainable destination development.