PATA VE Bulletin (Jan 2016)
Six Key Travel Trends for 2016
Authored by TripAdvisor
PATA members: Complimentary
Chapter members: Complimentary
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The January 2016 edition of the VE Bulletin, written by TripAdvisor, examines six key travel trends for 2016. The latest TripBarometer study, conducted by independent research firm Ipsos, shows that Asian travellers are planning to expand their horizons this year, with 76 percent of Asian travellers wanting to ‘try something new’ this year (as against 69 percent of all those questioned globally). Other key trends extracted from the study:
• A rise in ‘TV tourism’ with travellers increasingly influenced by what they have seen on their TV screens.
• The need to stay cool and connected has never been greater and travellers questioned placed air-conditioned rooms and in room WIFI at the top of their ‘must have’ requirements. Globally, 63 percent state that aircon is essential when choosing leisure accommodation.
• Travellers to South America could face increases in room rates as property owners seek to recoup investment and refurbishment costs. However, travellers will welcome the finding that only 39 percent of Asian hoteliers plan to charge more in 2016.
• Accommodation owners will continue to monitor closely the comments published on websites such as TripAdvisor with 59 percent planning to invest more in online reputation management.