PATA VE Bulletin January 2018
The Future of Shopping Tourism
Authored by NELIAN Holdings Ltd
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Chapter members: Complimentary
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Shopping Tourism – the US$ 69.5 billion industry that the tourism industry rarely talks about!
Shopping is one of the top three activities for consumers when travelling, an industry growing at an annual rate of almost 9%. It is recognised as one of the key drivers in attracting high-spending customers. How does your destination capture its share of this huge market?
With Asia Pacific as the largest Shopping Tourism market in the world, it is time to maximise this ever-growing opportunity.
In this edition of the VE Bulletin, Ian Stazicker, Founder and Managing Director of the Hong Kong-based Nelian Consultancy, shares some insights into how to attract retail customers from this lucrative shopping tourism.