PATA VE Bulletin (Mar 2014)
Travel Industry Meets Semantic Search
Authored by MyTravelResearch
PATA members: Complimentary
Chapter members: Complimentary
To download this publication, please fill in the form below
The 3rd edition introduces the latest practical insights on Google’s internet search changes and how they are impacting tourism. Semantic search by Google is a radical departure, not just an upgrade. Find out how travel companies and destinations can make the most of the new opportunities presented by Google’s ‘Hummingbird’ semantic search.