The Olive Tree
Authored by Imtiaz Muqbil
PATA members: Complimentary
Chapter members: Complimentary
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Released at the PATA Annual Summit in May this year, this publication will help travel & tourism decision-makers mine the treasure trove of UN events, activities, campaigns, statistics and free reports and boost awareness of how the UN Sustainable Development Goals and travel & tourism are deeply inter-linked.
Each article is accompanied by a sidebar explaining its importance and relevance to travel and tourism. This ‘ideas bank’ allow industry executives to envisage the linkage and to then decide how to get involved in advancing the cause.