COTRI China Outbound Accelerator Pack

PATA members: US$920
Chapter members: US$1,035
Non-members: US$1,150

This purchase order cannot be combined with another publication upon checkout.

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Description

China Outbound Tourism Accelerator Pack – product description

For companies starting to engage with the Chinese outbound tourism market, the China Outbound Tourism Accelerator Pack presents an all-in-one solution offering a wide range of COTRI products and services, optimised for pushing ahead with business in the field.

The China Outbound Tourism Accelerator Pack is a complete package offering a full range of market insights, ranging from: training, data, one-on-one consulting and updates in the latest industry trends.

Especially suitable for tourism service providers, such as hospitality, retail, attractions, tour operators, transport companies and other Small and Medium Enterprises, the China Outbound Tourism Accelerator Pack helps in identification of appropriate market segments, effective product adaption and successful business strategy.

The China Outbound Tourism Accelerator Pack contains:

  1. A 20-page step-by-step manual, with checklists for your market entry;
  2. A one-year subscription to the COTRI Market Report, starting with the most recent published edition;
  3. Chinese outbound tourism statistics and analysis for one destination of your choice for one year, starting with the last quarter;
  4. A list of the 50 most important Chinese tour operators, online travel agencies, social media marketing partners as well as the main sources for contacting Chinese Key Opinion Leaders;
  5. A list of the 15 most important free online sources of information on Chinese outbound tourism;
  6. A list of the 10 most important tourism fairs about Chinese outbound tourism in China and Southeast Asia;
  7. CTW Chinese Tourism Welcome Online Training for two participants;
  8. A one-page Chinese-language profile of your company or organisation;
  9. A 30-minute one-to-one online consulting call with a COTRI expert.

1)         20-page Step-by-Step Manual

This manual outlines the key activities in your successful approach to the Chinese outbound tourism market in an easy-to-understand step-by-step presentation. The manual will guide you in all fields of understanding your position within the big picture of the market, first steps for you and your employees of preparing for the new customers, of adapting your products, services and marketing, telling the right stories and making the right claims, and of finding the right distribution partners in China. Finally, how to turn your first Chinese customers into your brand ambassadors.

Delivery schedules: Within 2-3 working days after receiving the confirmation of the payment from the customer

2)         COTRI Market Report

The COTRI Market Report is COTRI’s bi-annual publication on the state of the Chinese outbound tourism market. Providing you with the newest market developments, it helps you to make better informed decisions for your success in the Chinese market.

Delivery schedules: After receiving the confirmation of the payment from the customer
Spring 2018 edition within the following working day
Autumn 2018 and Spring 2019 right after its release

3)         COTRI Analytics

COTRI Analytics provides quarterly data about arrival numbers, age, gender, education level, residence in China, purpose of visit, organisation of travel, and type of accommodation for the 80 most important Chinese outbound destinations, as comprehensive excel data sheet plus eight power point slides per destination, which includes an executive-level analysis of the development in that quarter and infographics for each data category.

Delivery schedules: After receiving the confirmation of the payment from the customer, quarterly dataset will be delivered within two months after the end of the relevant quarter

4)         50 most important Chinese marketing and distribution channels

The list provides you in the form of an Excel spreadsheet with the details of the 50 most important Chinese tour operators, online travel agencies, social media marketing partners and sources for contacting key Chinese opinion leaders. For each organisation name, location, telephone number, email address, website address and name of responsible person for the outbound sector is given.

Delivery schedules: Within 2-3 working days after receiving the confirmation of the payment from the customer

5)         15 most important free online sources on Chinese outbound tourism

The list provides you with the details of the 15 most important and reliable online sources in English, which offer for free current news, statistics, newsletters and analyses of the Chinese outbound tourism market. For each source the website address and a short description is provided.

Delivery schedules: Within 2-3 working days after receiving the confirmation of the payment from the customer

6)         10 most important tourism fairs in China and Southeast Asia

The list provides you with the details of the ten most important tourism fairs in China and in Southeast Asia, organised by international and by Chinese fair organisers. For each fair the dates, location, website address and a short description is provided.

Delivery schedules: Within 2-3 working days after receiving the confirmation of the payment from the customer

7)         A one-page Chinese-language profile of your company or organisation

Provide COTRI with a one-page profile of your company or organisation in English, and receive it back in Chinese, ready to be seen and read by potential Chinese customers. Use your Chinese-language profile to reach the Chinese outbound tourism source market in their own language.

Delivery schedules: Within one week after receiving the one-page profile from the customer as well asreceiving the confirmation of the payment from the customer

8)         CTW Chinese Tourist Welcome Online Training for two participants

The Chinese Tourist Welcome Training Programme offers deep insights into the characteristics, expectations, motivations and needs of Chinese travellers, enabling tourism service providers to deliver high quality the Chinese way.

The CTW Online Training requires approximately eight hours of work to be successfully completed, with additional study material for those wishing to go deeper into the subject provided additionally. Participants will have 60 days access to finish the training.

The online version is based on a Facebook platform and can be studied at a pace decided upon by the student. Successful participants are granted the two-year CTW Quality Host certification, and companies with two or more successful participants will be granted the Chinese Tourist Welcome Quality Organisation certification.

Delivery schedules: The customer will be given access within 2-3 working days after receiving the confirmation of the payment from the customer

9)         A 30-minute one-to-one consulting call with a COTRI expert

Especially for you a COTRI expert provide will high-level consulting for 30 minutes, answering all of your questions, evaluating your plans, providing you with additional sources of information, contacts or possible network and distribution partners for your specific needs get in regard to the Chinese outbound tourism market.

Delivery schedules: Within one week after receiving the confirmation of the payment from the customer

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