View cart “2014年第一季度,第19期 – 中国访客经济的三维结构 (Volume 19, 1H2014)” has been added to your cart.

Issues & Trends (1H2019)

Harnessing Digital Disruption for Success in Travel
Authored by Euromonitor

PATA members: Complimentary
Chapter members US$300
Non-members US$400
*This publication is provided in two separate volumes at one single price.

Description

Owing to digital advancements, travellers can now enjoy many comfortable and unforgettable travel experiences while brands must harness digital disruption to maintain success.

As digitalisation is expected to add US405 billion to the travel industry between 2016 and 2025, more than 50 percent of the world’s travel sales are forecast to be conducted online by 2021. However, this industry is very fragmented; total sales from the top three intermediaries, Booking.com, Ctrip and Expedia account for less than 30 percent of the market.

In this volume of Issues & Trends, Euromonitor surveyed the priorities of consumers in travel experiences in context of digital disruptors. Characteristics of key digital assets and their anticipated impact on the travel industry are discussed in relation to how travel brands interact with consumers.

Menu