Issues & Trends (1H2020)

Restoring post-COVID-19 APAC Travel and Destinations’ E-reputation
Authored by TCI Research

PATA members: Complimentary
Chapter members US$300
Non-members US$400
*This publication is provided in two separate volumes at one single price.

Description

Since 1st January 2020, over 20 million travel and tourism social web conversations mentioning the COVID-19 have impacted hundreds of destinations, travel verticals sectors and brands globally. While a positive rebound is taking place and travellers start dreaming and planning again, destinations’ reputation today – as mirrored by medias, consumers, citizens, brands and official stories – will fuel travellers’ choice tomorrow. TCI Research deeps dive into the COVID-19 sentiment impact in Asia Pacific and reveals what social conversations data are telling us about drivers to activate for amplifying the rebound.

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