Quarterly Tourism Monitor 2016
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The Quarterly Tourism Monitor (QTM) provides a view of inbound travel by origin markets for all major destinations in the Asia Pacific region.
Highlights of QTM 2Q2016
- International visitor arrivals (IVAs) to 28 Asia Pacific destinations that have released second quarter 2016 data show a combined inbound total of 82 million with a growth rate of 6 percent over the same period last year
- In South Asia, Sri Lanka and India report solid growth of eight percent and 7.3 percent respectively during 2Q2016
- Korea (ROK) bounced back from setback last year and reported significant growth of 30.2 percent during the quarter while Japan saw another solid growth of 19 percent
- In comparison, the SARs of Hong Kong and Macao have each seen a decline of arrivals during 2Q2016
- In Southeast Asia, Vietnam saw another significant arrivals growth (+24.9%) during the quarter – driven by arrivals from China and Korea (ROK). Singapore also report strong growth during 2Q2016 driven by an increase of arrivals of tourists from China (+64.8%)
- In the Pacific, arrivals to Oceania increases by 11.2 percent during the quarter while Guam saw a significant growth of 16.3 percent driven by arrivals from Korea (ROK)
Data as of September 2016
Growth refer to year-on-year growth of 2Q2016
Key Highlights of QTM 3Q2016
- India and Sri Lanka took the top two spots in South Asia with year-on-year growths of 14.2 percent and 12.0 percent, respectively.
- In Northeast Asia, Korea (ROK) reported a tremendous year-on-year growth of 68.3 percent during 3Q2016, driven by an 85.1 percent increase in visitor arrivals from China. Japan took second place with 17.1 percent growth for the same period. Arrivals from China to Japan grew by a solid 16.3 percent.
- Vietnam witnessed an arrivals growth of 35.7 percent, making it the strongest in the region of Southeast Asia. Meanwhile, Indonesia registered a solid third quarter with 13.3 percent growth.
- Northern Marianas dominated the Pacific region, witnessing a 27.1 percent year-on-year growth for the third quarter of 2016. Australia followed with an increase of 12.6 percent.
- China continues to be a strong source market within Asia and the Pacific. Apart from Korea (ROK) and Japan which was mentioned above, Thailand saw a 14.5 percent arrivals growth from China during 3Q2016. However, Hong Kong (SAR) and Macao SAR saw a slight decrease in the same period.
Figures as of December 2016
Growth refer to year-on-year growth of 3Q2016
Key highlights of QTM 4Q2016
- International visitor arrivals (IVAs) to 28 Asia Pacific destinations that have released fourth quarter 2016 data showed a combined inbound total of 76 million with a growth rate of 6.0 percent over the same period last year
- Vietnam witnessed significant growth of 22 percent during 4Q2016, making it the strongest destination in Southeast Asia. Contributing to this growth were significant increases in visitor arrivals from China (+36.3%) and Korea (ROK) (+35.6%)
- Korea (ROK) and Japan took the top two spots in Northeast Asia with year-on-year growth of 16.2 percent and 15.5 percent respectively. However, Chinese Taipei saw a slight decrease in the same period
- In the Pacific region, Northern Marianas reported a solid growth of 24.6 percent for the quarter, boosted by strong arrivals from Korea (ROK) (+55.7%) while Chinese Taipei (+69.7%) led the source market pack – at least in percentage growth terms. Cook Islands and New Zealand also reported strong growth ranging between 12 and 14 percent respectively
- Palau saw a significant decline during 4Q2016, reporting a 22.5 percent decrease driven mainly by falling visitor arrivals from China (-33.6%) and Japan (-17.0%)
Figures as of March 2017
Growth refers to year-on-year figures recorded in 4Q2016