The Connected Visitor Economy April 2016
Dare to Share?
Authored by TCI Research
PATA members: Complimentary
Chapter members: Complimentary
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The fourth edition of the Connected Visitor Economy Bulletin (VE Bulletin) is written by Olivier Henry-Biabaud, CEO of TCI Research, Tourism Competitive Intelligence, examines aspects of the sharing economy.
The travel and tourism sectors are certainly among those most impacted by the sharing economy which massively transforms both the demand side and tourism services offered. While the digital economy drastically influences trips planning and booking, innovative collaborative services also shape behaviours and visitor experiences at destination drawing, at the same time, new consumer trends and politically controversial issues. DMOs and traditional players have to face it! Based on its reference TRAVELSAT© Competitive Index global survey, TCI Research objectively analyses what data tell us about the identity of sharing services users and how far collaborative platforms influence visitor experience and destination competitiveness.