The Connected Visitor Economy December 2017

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The Asia Pacific region is rapidly evolving. Growing wealth in many fast-growing economies, coupled with the availability of cheap mobile devices and an increasing internet connectivity, have made it possible to plan and book travel anytime, anywhere.

On the one hand, this presents an exciting opportunity for digital marketers. However, on the other hand, the virality and marketing budgets of the biggest travel brands are impossible to compete with. Most small online travel companies and start-ups are instead forced to find other unconventional avenues to acquire new customers and grow.