The Connected Visitor Economy December 2018

Private Data Co-ops, the Next Step in Secure Traveller Insights?
Authored by ADARA

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Description

Sharing consumer data within the travel sector is very helpful in understanding traveller behaviour. There is a need for more tailored and precise data around a single location or destination. A new concept called Private Data Co-ops (PDC) solves this issue. PDCs are formed to connect the data of a designated group of public and private sector participants in an atmosphere that is mutually beneficial to all parties while limiting any privacy concerns associated with open global exchanges.

Find out how a PDC can help you better understand traveller behaviour and increase share of wallet in the market by downloading this free PATA VE Bulletin.

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