The Connected Visitor Economy July/August 2019
If You Don't Measure It, You Can't Improve It
Authored by ADARA
PATA members: Complimentary
Chapter members: Complimentary
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APAC is often hailed as the testing ground for the future of travel due to the growing population, ease of travel and booming internet economy. With these rapid advances in the travel industry, and increasingly demanding consumers, destination marketers are grappling with a complex tourism landscape.
However, many destination marketers have been slow to adopt a data-driven marketing approach meaning they struggle to master attribution and measurement for tracking efficacy.
APAC destination marketers must adapt quickly and leverage relevant traveller insights to maximise visitation and drive greater value. After all, if you can’t measure it, how can you improve it? Find out more by downloading this free VE Bulletin.