The Connected Visitor Economy November/December 2019
Tourism Resiliency in the Wake of Disaster
Authored by Centre for Crisis & Risk Communications
PATA members: Complimentary
Chapter members: Complimentary
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Natural disasters frequently occur across the globe every year, affecting immensely the tourism industry of the affected destinations. In 2013, the Calgary Exhibition and Stampede experienced the largest and most costly flood. At the same time, the city had successfully seized the opportunity and demonstrated their resilience to the world in response to this crisis event. Nowadays, the Stampede remains still a primary economic driver for the city and is keen to perfect its flood response plan.
As industry leaders, developing and practicing emergency response, business continuity and crisis communication plans can make the difference between minimal and significant impacts to a community. Is your tourism organisation well prepared in response to those potential crisis events? Learn how the Calgary Stampede engaged their core community and created a four-word marketing campaign that saved the event by downloading this PATA’s latest VE Bulletin.