Volume 16, 3rd edition – MICE Comes of Age in Asia Pacific
PATA corporate members: Complimentary
PATA members Complimentary
Chapter members US$225
Note: Corporate members include Allied Partner Level I, Aviation Level I, Aviation Level II (International Airport), Corporate, Government Level I, Premier Partner, Preferred Partner, Strategic Partner
Meeting, Incentive, Conference and Exhibition (MICE) are upcoming in Asia. The MICE market has become an extension of the travel and leisure industry as it naturally provide the needs of people travelling to a destination. It is expected to see a growing MICE industry in Asia, and thus convention and exhibition facilities should be enhanced in order to gain benefits of this growing market.
In this edition of Issues & Trends the benefit of the MICE industry and related companies will be described, what needs there are and how hotels and resorts can benefit from it.