The 16th UNWTO/PATA Forum on Tourism Trends and Outlook
“Transforming Tourism: Understanding Trends and Capitalising on Change“
December 6, 2022
Aiming to serve as a knowledge platform for National Tourism Administrations, National Tourism Organizations and Destination Management Organizations, government officials, NGOs, industry practitioners, and academics to share trends and insights, research findings and practices, this year’s forum intends to deliver on the following objectives:
Analyse the trends and changes in the tourism industry with a focus on tourism transformation and innovation.
Exchange views on and prepare for the transition and transformation of tourism into a more sustainable, resilient, and ethical growth.
Share practices and strategies on tourism recovery with an emphasis on destination resilience.
Meeting ID: 981 3505 4343
Password : 20221200
Event Programme:
Tuesday, December 6
0830 - 0900
Opening Ceremony
Li Bin
Vice Chairman, Guangxi Zhuang Autonomous Region People’s Government
Moderator:
Li Chu
Mayor of Guilin
Zhou Jiabin
Secretary of Guilin Municipal, Committee of the CPC
Zoritsa Urosevic
Executive Director, UNWTO
Liz Ortiguera
CEO, PATA
Dr. Kaye Chon
Dean and Chair Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
0900 - 0945
Keynote Presentation: Tourism Trends and Outlook in China
LIU Feng
Founder, Davost Intelligence, Beijing, China
0945 - 0950
Coffee break
0950 - 1050
Session 1: Understanding Trends to Shape Tourism Transformation
Xiao Honggen
Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
Moderator:
Sandra Carvao
Director, Tourism Market Intelligence and Competitiveness Department, UNWTO
Panelists:
Miguel Flecha
Accenture, Managing Director – Travel, Europe
Zhou Wenjie
Special Assistant to the Executive President, Shenzhen L&A Group
Alex Villeyra
COO, Mabrian
1150 - 1210
Session 2: Tourism Destination Resilience (TDR)
Maggie LV
Regional Director – Greater China, PATA
Introduction:
Dr. Fanny Vong
President, Macao Institute for Tourism Studies
Presenter:
Pavnesh Kumar
Sustainability and Social Responsibility Program Head, PATA
Moderator:
Trang Nguyen
Senior Associate, Sustainable Tourism, Clickable Impact
Panelists:
Alexandra Michat
Chief Purpose Officer, EXO Travel
Trevor Girard
Director of Standards, Hotel Resilient Certifications UG
1210 - 1400
Lunch
1400 - 1420
Keynote Presentation: Trends, Changes, and Innovations in Tourism
Billy Bai
Visiting Chair Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
1420 - 1530
Session 3: Re-imagining Tourism in Uncertain Times
Xiong Shanhua
Deputy Director, Livelihood Think Tank
Moderator:
Xie Chaowu
Dean and Professor, College of Tourism, Huaqiao University
Panelists:
Huang Ziqiang
CEO, MOTI
Hu Mingming
Associate Professor, Department of Tourism Management, School of Business, Guangxi University
1530 - 1535
Coffee Break
1535 - 1645
Session 4: Technology Transformation in the Global Tourism Industry
Xiao Honggen
Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
Moderator:
Noam Shoval
Visiting Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
Panelists:
Nicholas Thomas
Visiting Associate Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
Li Zhihui
Director, Horwath HTL
Yang Yongbiao
VP/CIO, Funyard Hotels & Resorts
1645 - 1705
Conclusion
Harry Hwang
Director, Regional Department for Asia and the Pacific, UNWTO
Maggie Lv
Regional Director – Greater China, PATA
Dr. Kaye Chon
Dean and Chair Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
In collaboration with
