November 12-14, Dusit Thani Hua Hin, Cha-Am, Phetchaburi City
PATA Destination Marketing Forum 2024, co-hosted by the Thailand Convention and Exhibition Bureau (TCEB), Phetchaburi City, and the Designated Areas for Sustainable Tourism Administration (DASTA), with the support of the Tourism Authority of Thailand (TAT), will provide an unprecedented opportunity to explore Phetchaburi’s natural landscapes and cultural treasures and offer a unique opportunity for networking, learning, and discovery.
Located in central Thailand, approximately 3.5h-drive away from Bangkok, Phetchaburi Province was named a Creative City of Gastronomy by UNESCO in 2021. Travellers will be captivated by the destination’s vibrant local cuisine, showcasing the province's farm-to-fork practices.
Beyond its delicious dishes crafted from fresh produce and seafood, Phetchaburi Province boasts many stunning attractions, including the picturesque views along Cha-Am Beach, a serene beach retreat located less than 200 km south of Bangkok and just 20 km north of Hua Hin, as well as an enchanting community-based tourism experience at Old Phetchaburi Town Riverside Community, and so many more.
PATA Destination Marketing Forum 2024
The PATA Destination Marketing Forum 2024 carries on the desire to help secondary and tertiary destinations responsibly grow and develop into widely recognised tourism attractions. The format is collaborative and informative, delivered through a two-day programme focusing on leveraging rich cultural heritage, innovative destination marketing strategies, and tourism's transformational power.
The event offers a unique opportunity for networking, learning, and discovery. It is scheduled for November 12-14 in Cha-Am, Phetchaburi Province, Thailand.
Smart casual is the official dress code during the event.
The 3-day event includes:
1-day Conference
1-day Destination Experience
Networking Sessions across 3 days
Featured Speakers
Peter Semone
Chair, PATA
Noor Ahmad Hamid
CEO, PATA
Thapanee Kiatphaibool
Governor, Tourism Authority of Thailand (TAT)
Wanpen Mungsri, Deputy Governor, Acting Governor of Phetchaburi Province
Siripakorn Cheawsamoot
Deputy Governor for International Marketing Europe America Middle East and Africa, Tourism Authority of Thailand (TAT)
Chiruit Isarangkun Na Ayuthaya
President, Thailand Convention and Exhibition Bureau (TCEB)
Dr. Supawan Teerarat
President, National Food Institute, Ministry of Industry, Thailand; Former Senior Vice President, Thailand Convention and Exhibition Bureau, Prime Minister’s Office
Gp. Capt Athikun Kongmee
Director General, Designated Areas for Sustainable Tourism Administration (DASTA)
Dr Chuwit Mitrchob
Deputy Director General, Designated Areas for Sustainable Tourism Administration (DASTA)
Deepak Raj Joshi
CEO, Nepal Tourism Board
Parichat Svetasreni
Mega Events and World Festivals Director, TCEB
Anton Dilesh De Costa
Assistant Director, Tourism Planning and Development, Sri Lanka Tourism Development Authority
H.E. Faiyaz Murshid Kazi
Ambassador, Embassy of the People’s Republic of Bangladesh in Bangkok
Mike Stewart
GM Thailand, Laos and Myanmar, Intrepid Travel
Prabha Nayar
Brand Strategist & Creative Director, Epic Works Consultancy
Kritsanee Srisatin
Founder & Managing Director, Stream Events Asia Ltd; Vice President, Thailand Incentive and Convention Association (TICA)
Sarah Mathews
Managing Director, e-Tourism Frontiers
Ta Van Tuan
Director, Product Development and Innovation, Action on Poverty
Tanai Potisat
Founder, ReCharge Energy Co Ltd
Kosol Saengthong
Founder, Roum-Jai-Tam-Roy-Pho Network Community Enterprise
Prof. Dr. Suchana Chavanich
Marine Biologist & Professor, Department of Marine Science, Faculty of Science, Chulalongkorn University
Dr. Peeradorn Kaewlai
Associate Professor of Architecture, Faculty of Architecture and Planning, Thammasat University
Leigh Higgins
General Manager, Feast Thailand
Alisha Anne Somanas
Thailand Correspondent, TTG Asia
Arnon Wongchiang
Instructor, Management Hotel and Lodging, Faculty of Management Science, Silpakorn University
Narongchai Heamsuwan
Village Headman, Koh Jik
Mathew Ngau Jau
Sape Master, Sarawak, Malaysia
Adrian Milang
Cultural Practitioner & Community Manager, The Tuyang Initiative
Paul Pruangkarn
Chief of Staff, PATA
Pavnesh Kumar
Director - Sustainability & Research, PATA
Fernanda Rodak
Sustainability & Social Responsibility Project and Research Coordinator, PATA
Programme
Nov 12
Registration
All Day
Registration
Nov 13
Destination Experience
All Day
Registration
Technical Tour / Destination Experiences
Details below!
Evening
Welcome Reception hosted by the Tourism Authority of Thailand @ Casa Mare Hua Hin, The Regent Cha-Am Beach Resort, Hua Hin
Nov 14
Conference Day
Morning
Welcome Ceremony
Opening Remarks by PATA, TCEB, TAT, DASTA, and Phetchaburi City
Main Conference
Niche Travellers, Big Impact
Community-drive Sustainability: Building a Future Through Responsible Development
Phetchaburi's Three Tastes: Salty
Community vs Tourism
Community vs Tourism Workshop
Community Wisdom Beyond Tourism: Convincing a Community to Care for its Coral Reefs
Phetchaburi's Three Tastes: Sweet
Afternoon
Main Conference
Embracing Cultural Heritage: A Journey Through Music and Tradition
Food is Always the Star of the Show
Phetchaburi in Focus: Social Media Contest
Street Food: Balancing Tradition and Hygiene
Phetchaburi's Three Tastes: Sour
Why Legacy Matters for MICE
The Disruptors of Discovery Are Coming
Evening
Farewell Reception hosted by AVANI+ Hua Hin Resort
Nov 15
Departure
All Day
Departure
Destination Experiences
Technical Tours in Phetchaburi Province, UNESCO Creative Cities Network – City of Gastronomy
Route 1: Sweet and Sour Tastes of Phetchaburi
Visit Phra Ram Ratchaniwet - the former Monsoon Palace of King Rama V, learn local gastronomic wisdom amongst toddy palms fields at Ban Rai Krang Community, and taste the balance of sweetness from toddy palm and sourness from local lime at Tham Rong Community.
Route 2: Artisans and Delicacies
Step on mountain tops to Phra Nakhon Khiri Historical Park - the former Summer Palace of King Rama IV and a long-standing signature symbol of Phetchaburi, experience a traditional performance of Grand Shadow Play in the Old Phetchaburi Town Riverside Community, and enjoy value-added Thai traditional desserts at Lung Anake Thai Desserts Factory.
Route 3-1: Biodiversity at Traditional Salt Fields: Coastal Ecology
Learn local biodiversity at Phetchaburi Aquacultic Demonstration Farm, enjoy salty wisdom and cuisines amongst traditional salt fields at Yung Gleua Restaurant & Café, and visit the unique beauty of Mrigadayavan Palace - the former Summer Palace of Love and Hope of King Rama VI.
Route 3-2: Biodiversity at Traditional Salt Fields: Bird-Watching
Watch migratory and resident birds in salt field habitats at Pak Thale Reserve, enjoy salty wisdom and cuisines amongst traditional salt fields at Yung Gleua Restaurant & Café, and visit the unique beauty of Mrigadayavan Palace - the former Summer Palace of Love and Hope of King Rama VI.
SOLD OUT
Registration
A cancellation fee of US $100 will be applicable for written cancellations received by PATA on or after October 11, 2024; US $10 Carbon Offset fee will not be refunded.
Questions about registration? Contact Events@PATA.org >
Due to limited seating, PATA Members are given priority on a first-come, first-serve basis.
Please be aware that any emails claiming to sell our mailing lists are fraudulent. We advise you to disregard such messages to protect yourself from loss. PATA will never sell your personal information. To learn more about how we protect your privacy, please visit our Privacy Policy, information on Internet Security, and Terms and Conditions.
Official Event Venue
Dusit Thani Hua Hin
Overlooking an idyllic stretch of sand on the Gulf of Thailand and surrounded by lush greenery, the Dusit Thani Hua Hin resort’s spacious grounds comprise an ornamental lake, lily pond, tropical gardens, two magnificent swimming pools and a range of recreational facilities.
Official Hotels
FULLY BOOKED
AVANI+ Hua Hin Resort
3-min drive to event venue
Single/Double Early-bird Rate:
Deluxe Room:
THB 3,500Garden Access Room:
THB 3,800Deluxe Jacuzzi Room:
THB 4,800
Inclusive of breakfast and 10% service charge & tax.
Dusit Thani Hua Hin
Official event venue
Single/Twin Rate:
Deluxe Room:
THB 4,500Premium Ocean View:
THB 4,800
Inclusive of breakfast and 10% service charge & 7% tax.
Long Beach Cha-am Hotel
20-min ride to event venue
Single/Double Rate:
Superior Room:
THB 1,590Deluxe Room:
THB 1,790Junior Suite:
THB 2,590
Inclusive of breakfast and 10% service charge & 7% tax.
Tara Mantra Cha-Am Resort
20-min ride to event venue
Single/Double Rate:
Superior Room:
THB 1,990Deluxe Room:
THB 2,290Tara Deluxe:
THB 2,290
Inclusive of breakfast and 10% service charge & 7% tax.
The Regent Cha-Am Beach Resort
20-min ride to event venue
Single/Twin Rate:
Superior Garden View:
THB 2,200Deluxe Sea View:
THB 2,800Regency Room:
THB 3,400
Inclusive of breakfast and 10% service charge & 7% tax.
PDMF 2024 special rate available until Oct 22, 2024.
Getting There
Cha-Am lies 173 KM south of Bangkok on Phet Kasem Road. Just a few trains stop at the town’s railway station. Frequent bus and minibus services link Cha-Am with neighbouring towns, such as Hua Hin, and with Bangkok.
Visa
Please visit https://www.thaievisa.go.th/ for the nationalities that require a visa to enter Thailand. To apply, contact your local embassy.
All visitors must hold a passport valid for at least six (6) months.
Electricity
Thailand’s electricity is 220 Volts at 50 Hz. The power plugs and sockets are most commonly type A/B/C/O. The majority of sockets in Thailand are Type A- at hotels, coffee shops or airports.
-
The local currency is the Thai Baht (THB), and the timezone is GMT+7.
1 USD = THB 35.79 (as of Jan 24, 2024)
-
Thailand's culture incorporates a great many influences as would be expected from its constantly changing government and kingdoms throughout the centuries. Religious influences have been mainly animism, Hinduism, Buddhism. Thailand's population is nearly 94% Theravada Buddhist.
-
A tropical climate characterises the climatic conditions in this region. During November, temperatures typically settle at around 31°C throughout the day and drop to around 25°C by the evening.
Phetchaburi in November usually receives moderate rainfall.
-
The telephone country code for Thailand is +66. The area code for Cha-Am is +32. To dial to Thailand + 66 (country code) + 32 (Cha-Am area code) + number.
The emergency hotline number for Thailand is 191.
Why Sponsor a PATA Event
Expand your network and grow your business
Business Growth
Network
Meet influential
and senior contacts
Branding
Showcase your organisation
Education
Gain travel/tourism insights and knowledge
Questions? Please contact us at Sponsorship@PATA.org
Sponsors
PATA Destination Marketing Forum 2024 is proudly supported by:
