Jennifer Chun

Director of Tourism Research, Hawaii Tourism Authority

Jennifer Chun is the Hawai‘i Tourism Authority’s Director of Tourism Research. She joined HTA in 2014 as Tourism Research Manager. She has analysed tourism data in Hawai‘i for more than 20 years.

Jennifer leads HTA’s Tourism Research Division, which provides strategic analytical information about Hawai‘i tourism and conducts special research that supports the state’s marketing and product development efforts, planning by industry partners, and policy making.

Prior to joining HTA, she was the practice Director at Hospitality Advisors LLC, Hawai‘i’s leading hotel, tourism, and real estate consulting firm and was formerly a member of PricewaterhouseCoopers LLP’s Global Hospitality & Leisure Industry Group.

Jennifer previously assisted PwC's Honolulu High Tech Practice and Japanese Business Practice clients, including start-up companies and CFO Outsourcing services. Jennifer has a wide variety of engagement experiences including 1031 exchange, market studies, litigation support, forensic accounting and foreclosure support for the hospitality industry, including tourism, resorts, lodging, food and beverage, attractions, golf courses, real estate, development and transportation.

About Hawaii Tourism Authority

The Hawai‘i Tourism Authority is the State of Hawai‘i agency responsible for strategically managing its support of the tourism industry. HTA continually strives to help ensure tourism’s sustainability and the benefits it brings to residents and communities statewide.