Organised and hosted by People’s Government of Guilin with the collaboration of UN Tourism, PATA, and the Hong Kong Polytechnic University, the Forum will address a wide array of pivotal topics aimed at shaping the future of tourism in the region. Key discussions will include analysing world tourism trends to identify emerging opportunities, exploring the integration of digital technologies with cultural elements to enhance visitor experiences, and emphasising the importance of preserving cultural heritage and embracing educational initiatives.