2024 Winners

The PATA Gold Awards celebrate excellence and innovation across the Asia Pacific travel industry, recognising and rewarding outstanding achievements that set new benchmarks for the region. Since their inception in 1984, the PATA Grand and Gold Awards have honoured pioneering projects that exemplify exceptional standards, serving as an inspiration for the industry. For the 30th consecutive year, the PATA Gold Awards proudly enjoy the steadfast support and sponsorship of the Macao Government Tourism Office.

Two Grand Title Winners will be awarded in each of the following 2 categories:

Marketing
Sustainability and Social Responsibility

This year is especially significant as the award categories have been refined to reflect the industry's evolving priorities and innovations. Within these categories, 27 individual awards will be presented across specific themes, with entries rigorously evaluated by an independent panel of esteemed travel industry experts.

All award recipients will be celebrated at the PATA Gold Awards 2025 Gala Dinner on August 27, held during PATA Travel Mart 2025 in Bangkok, Thailand. Winning projects will also be showcased at the Mart, offering all delegates an opportunity to explore and be inspired by the region's most innovative and impactful initiatives.

Reasons Why You Should Enter:

Benefits of Participating:

Exposure to PATA's panel of experts curated globally
Brand and project exposure to PATA's extensive and diverse members across all public and private players in the Asia Pacific travel ecosystem.
International media exposure through press releases and other promotional channels.
Coverage on PATA's marketing, social, and eDM channels reaching key players in the public and private travel sector across Asia Pacific and beyond.
Complimentary access to the PATA Travel Mart hosted in Bangkok, Thailand

2025 Categories

Grand Title Winners: The international judging committee will select the best of show entries to be the Grand Title Winners; all entries in both categories are eligible to be selected.

Submission Guideline >

Marketing

1 Grand Title & 17 Individual Awards

This award recognises exceptional marketing campaigns by Destination Management Organisations (DMOs) and National Tourism Organisations (NTOs) in the Asia region that effectively promote a destination, increase brand awareness, and drive visitor interest.
This award recognises exceptional marketing campaigns by Destination Management Organisations (DMOs) and National Tourism Organisations (NTOs) in the Pacific region that effectively promote a destination, increase brand awareness, and drive visitor interest.
This award recognises exceptional marketing campaigns by Destination Management Organisations (DMOs) and National Tourism Organisations (NTOs) in the Americas, Europe, Middle East, and Africa regions that effectively promote a destination, increase brand awareness, and drive visitor interest.
Recognising outstanding marketing efforts by airlines, cruise lines, and airports that effectively promote travel, enhance brand positioning, and engage target audiences.
This category honours innovative marketing campaigns by hotels, resorts, and hospitality groups that enhance brand reputation, customer engagement, and property awareness.
Recognising marketing excellence from tourism-related businesses such as travel agencies, tour operators, and attractions that have effectively reached and influenced their target markets.
This award highlights innovative, multi-channel digital marketing campaigns that effectively leverage social media, email marketing, content marketing, and digital advertising to engage audiences and promote travel.
This award highlights innovative, multi-channel digital marketing campaigns that effectively leverage social media, email marketing, content marketing, and digital advertising to engage audiences and promote travel.
Honouring outstanding traditional print marketing materials such as brochures, magazines, posters, and other collateral that successfully communicate a brand’s message and attract interest.
Honouring outstanding traditional print marketing materials such as brochures, magazines, posters, and other collateral that successfully communicate a brand’s message and attract interest.
Celebrating campaigns that promote sustainability, inclusivity, and responsible tourism, showcasing eco-conscious practices and/or diversity within the travel industry.
Highlighting well-crafted articles that effectively communicate a destination or business’s story, inspiring and informing travellers through compelling writing.
Highlighting well-written articles that effectively promote businesses.
Recognising campaigns that creatively leverage new technologies such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and interactive tools to enhance customer engagement and brand awareness.
Awarding social media campaigns that effectively capture audience attention, encourage interaction, and amplify brand messaging across digital platforms.
Honouring outstanding use of photography used in a marketing campaign by visually conveying a compelling story and capturing audience interest.
Recognising high-quality video content that successfully promotes a brand, destination, or experience through engaging visuals and storytelling.

Marketing Submission

Sustainability & Social Responsibility

1 Grand Title & 10 Individual Awards

Recognising outstanding initiatives that address climate change in the travel and tourism sector through innovative strategies, resource efficiency and carbon reduction efforts, ensuring long-term environmental sustainability.
Recognising outstanding initiatives that address climate change in the travel and tourism sector through innovative strategies, resource efficiency and carbon reduction efforts, ensuring long-term environmental sustainability.
Recognising initiatives that protect, preserve, and promote cultural heritage, ensuring the long-term sustainability of historical sites, traditions, and intangible cultural assets.
Recognising outstanding projects that protect and restore natural ecosystems, safeguard biodiversity, and ensure the ethical and sustainable management of wildlife.
Recognising exemplary initiatives that enhance skills, training, and career development in the travel and tourism industry, fostering a well-equipped workforce for the future.
Recognising outstanding community-based tourism (CBT) initiatives that empower local communities – particularly rural and indigenous, celebrate cultural traditions and provide authentic visitor experiences while ensuring sustainability.
Recognising destinations that implement strategies to strengthen their resilience against crises, climate change and economic disruptions, ensuring long-term sustainability.
Recognising initiatives that promote accessibility, inclusivity and diversity in tourism, ensuring equitable experiences for all travellers regardless of ability, gender, ethnicity or socioeconomic background.
Recognising initiatives that promote gender equality and empower women in the tourism industry through leadership, entrepreneurship and professional development opportunities.
Recognising initiatives that support young professionals and students in the tourism industry, providing them with skills, knowledge and opportunities for career advancement.