The 2024 UN Tourism/PATA Forum
on Tourism Trends and Outlook
Tourism in Asia and the Pacific: Consolidating Recovery and Looking Beyond
October 18-20, 2024 | Guilin, China
As a significant driver of growth and cross-cultural exchange, tourism is essential to the prosperity of Asia Pacific. The Forum will address a wide array of pivotal topics aimed at shaping the future of tourism in the region.
Key discussions will include analysing world tourism trends in the post-pandemic era to identify emerging opportunities, exploring the integration of digital technologies with cultural elements to enhance visitor experiences, and emphasising the importance of preserving cultural heritage while embracing innovative approaches and educational initiatives. Additionally, the role of digital platforms in facilitating cross-cultural interactions and enriching the tourism landscape will be highlighted.
Through these comprehensive discussions, the conference aims to guide the tourism industry towards a future marked by sustainability, innovation, and cultural enrichment in Asia Pacific.
The forum is for:
Research, trends, and market intelligence-related Representatives from National Tourism Administrations, NTOs, DMOs, and NGOs
Tourism Industry Practitioners
Academics from research institutes and universities
This year’s forum intends to deliver on the following objectives:
To explore international tourism cooperation and identify opportunities for collaboration and innovation in international travel.
To examine the challenges and opportunities for tourism stakeholders in the Asia-Pacific region and identify strategies to enhance competitiveness and growth.
To facilitate discussions on tourism education and cultural exchange in the digital age, particularly highlighting educational cooperation opportunities and research outcomes related to inbound tourism.
October 18: Technical Sessions
Registration
Venue: Shangri-la Hotel Guilin
0800-0900
Technical Session 1: World Tourism Trends in Post-pandemic Era
0900-1000
Coffee Break
1000-1015
Technical Session 2: Digital Bridges & Cultural Bonds: Integrating Digital and Cultural Fusion in Regional Tourism
1015-1200
Lunch Break
1200-1400
Technical Session 3: Cultural Immersion: Blending Tradition with Innovation
1400-1530
Tea Break
1530-1545
Technical Session 4: Education and Cultural Exchange in the Digital Age of Tourism
1545-1730
Welcome Dinner
1800-1930
Technical Tour
2000-2200
October 19: Plenary Sessions
0800-0900
Registration
Opening Ceremony
0900-0930
Keynote Session
0930-1015
Group Photo & Coffee Break
1015-1045
1045-1200
Panel Session: Enhancing Destination Management Towards A More Sustainable Tourism
1200-1430
Lunch
Panel Session: Future-Proofing Tourism in Asia and the Pacific: Consolidating Recovery and Looking Beyond
1430-1545
1545-1600
Coffee Break
1600-1645
Concluding Keynote Presentation
1645-1745
Closing Remarks
1800-2000
Dinner
October 20: Technical Tour
In collaboration with
