Jessie F. McComb

Senior Private Sector Development Specialist – Tourism, World Bank

Jessie F. McComb is a destination development and tourism research professional currently working as a senior tourism specialist for the World Bank Group. She has nearly 20 years of experience working with governments, businesses, and communities to leverage tourism for economic development and sector growth. She is passionate about improved destination management and marketing through evidenced-based decision making. Her work at the World Bank Group specifically focuses on sustainable and inclusive sector recovery, small island developing states, and supply chain linkages. She’s worked and travel in over 60 countries with a current focus on Asia and the Pacific.

Jessie holds a Masters of Tourism Administration from the George Washington University with a concentration in Sustainable Destination Management. Originally from the United States, she is now based in Suva, Fiji.