Celebrate SME Day with PATA International Member EzeeGo.app
June 27, 2021 is Small and Medium Enterprises Day - SME Day! SMEs are the backbone of the tourism industry and play a significant role in its development. Their services include accommodations, catering, excursions, leisure activities, and more.
According to the OECD, these enterprises often take a dominant position in the supply chain in terms of their number of businesses, employees, and percentage of the industry’s profit. In other words, SMEs represent a big part of the tourism economy and these numbers are expected to increase in the future. Therefore, it is crucial to pay more attention and support SMEs, so we can strengthen the growth of the travel and tourism industry together.
As part of PATA’s mission to support the industry’s growth, we invited members of our SME community to discuss their business, share their upcoming initiatives, tell us their favourite part of being a PATA International Member, and celebrate their achievements with us.
EzeeGo.app
EzeeGo.app’s mobile app enables group travellers to make unique and impactful travel experiences by helping them plan and organise trips with travel buddies in a breeze. While the app has not been launched yet on a global scale, it is available in a limited number of destinations in East Asia. Upcoming projects like the virtual tour projects show that there are great opportunities for growth in the near future.
To learn more about EzeeGo.app, members of PATA’s Intern Associates Programme spoke with Kustini Lim-Wavde, the SME’s Founder. She discussed her company, as well as her experience so far as a PATA International Member.
Kustini Lim-Wavde, Founder, EzeeGo.app
The Interviewers:
Sidney Kim, Communications Intern
Joy Huang, Membership Intern
Just press play!
To hear from EzeeGo.app, click on the thumbnail or View Full Screen for a video pop-up.
Introduction to Kustini and EzeeGo.app
“Could you tell us a bit about yourself?”
“What inspired EzeeGo.App to become a PATA member?”
PATA Membership Experience
“Which PATA events have you joined so far?”
“What are you looking forward to gaining from the PATA membership?”
About EzeeGo.app
“What does your company do?”
“Does you company have any post-recovery plans?”
“Could you tell us some of your past, ongoing, or upcoming projects that you would like to mention?”
SMEs and the Travel and Tourism Industry
“Why do you think SMEs are important to the tourism community?”
“How can the tourism community support the SMEs?”
“Is there anything you’d like to say before we end the call?”
Check out a one-minute video introducing the travel planner app.
PATA International Members who are interested in collaborating or partnering with EzeeGo.app on this project can get in touch here >
Thank you for celebrating SME Day with us. Please join us tomorrow as we highlight another SME: LightBlue Environmental Consulting.
To learn more about SMEs in the travel and tourism industry, download PATA’s report, published in collaboration with Agoda.com and Twenty31 Consulting Inc.. It provides a narrative and a forecast around the OTA/travel SME dynamic in Asia Pacific.
The PATA Crisis Resource Center offers a publicly available COVID-19 SME Kit, which includes crucial advice for SMEs to effectively manage their business during the pandemic.
Read the findings on COVID-19 impacts to Thai informal tourism workers to learn how this supply chain has been coping with the pandemic.