The Impact of Health & Hygiene on Post COVID-19 Destination Competitiveness in Asia Pacific
This timely report highlights emerging trends about health and hygiene in travel and tourism concerning traveller booking behaviour and resident sentiment to assist destination managers rethink, rebuild, and reposition their destinations.
Overview
Despite much remaining unknown and unknowable about the future of travel post COVID-19, we are seeing emerging trends about health and hygiene in travel and tourism (T&T) concerning traveller booking behaviour and resident sentiment. This means that destination managers and marketers need to rethink, rebuild, and reposition their destination’s focus on health and hygiene accordingly.
This report, published by the Pacific Asia Travel Association (PATA) with contributions from the co-founders of the Global Health Security (GHS) Index, a project of the Nuclear Threat Initiative (NTI) and the Johns Hopkins Center for Health Security (JHU); TCI Research, Tripadvisor, and the World Economic Forum, examines health and hygiene trends in travel and tourism to see if and how they might impact destination competitiveness in the future.
WHAT YOU'LL LEARN FROM THIS REPORT:
- Travelers’ sentiment towards the pandemic and the tourism industry
- The impact of health and hygiene criteria on travelers’ booking decisions
- How resident sentiment correlates with destination attractiveness
- Health and hygiene conditions in Asia Pacific
- How to build meaningful health policies