Jon Whitby

General Manger (acting) Marketing nib Travel, WorldNomads.com

Currently the General Manager Marketing (acting) for nib Travel (which includes worldnomads.com, he leads and mentors a cross-skilled team of designers, developers, email marketers, data analysts, SEO specialists, content producers, and digital marketing managers to achieve commercial and performance goals.

WorldNomads drive continuous improvements to conversion and user experience through AB, MVT and other testing frameworks based on quantitative and qualitative insights.

Whitby provides regular reporting up to the group executive level with insights on how the brands are performing and manage the implementation of recommendations for growth and improvements.