Sharzede Datu Haji Salleh Askor

CEO, Sarawak Tourism Board

Sharzede Datu Hj. Salleh Askor is the Chief Executive Officer of the Sarawak Tourism Board (STB) and also serves as its board of directors.

Before STB, Sharzede was the general manager of a Malaysian conglomerate company, Group Director of Strategic Planning and Branding in Advertising Consultancy as well as the Events Director to one of Malaysia’s International Exhibition & Convention Centres in the country.

With over 30 years of experience in integrated marketing communications, branding, CSR and management support to EXCOs and Board of Directors, Sharzede believes tourism is an inclusive industry and that everyone has an important role to play in ensuring Sarawak’s visibility on the world tourism stage. Her vision of making Responsible and Niche Tourism imperative pillars in Sarawak's tourism industry is to strengthen the economy of the local communities and to have responsible environmental practices built into the planning and execution of a healthy tourism ecosystem.