Sarah Wang

Regional Director Asia, World Travel & Tourism Council (WTTC), United Kingdom

Sarah Wang, Regional Director for Asia at the World Travel & Tourism Council (WTTC), brings over 15 years of cross-industry expertise to her role. Serving as a pivotal anchor for members and partners across Asia, Sarah holds responsibility for strategic planning and fostering regional development. Passionate about international cooperation, she excels in facilitating cross-cultural exchanges and collaboration. Previously at the UN Tourism headquarters in Madrid, Sarah coordinated tourism research and development projects across the Asia-Pacific region. Following her role at UN Tourism, Sarah led the International BD team at the China National Convention Center, driving global marketing efforts and securing major international events. Sarah also has 5 years of entrepreneurial experience, having served as partner and CEO of venue operation at Innolink Group. She holds Bachelor's and Master's degrees from Fudan University and the School of Hotel and Tourism Management at Hong Kong Polytechnic University respectively. Additionally, she is a member of the Advisory Committee at BNU-HKBU United International College.