Taking Stock and Moving Forward Sustainably

For many businesses and communities, the recent temporary halting of travel has been a stark reminder of how tourism can serve as a powerful economic empowerment engine. But it’s also important those moments of silence and emptiness are not forgotten too quickly and discarded in vain. As travel prepares to rebound and passports around the world are dusted off, there’s never been a better time for our industry to pause and take stock of whether there is a better way to do things.