Destinations don’t noticeably move from one phase to another but rather move fluidly between planning and implementation. Implementing sustainable tourism outcomes is a delicate balance of developing without overdeveloping, marketing without over-promoting and managing without stifling the natural and dynamic social and cultural attributes of unique and vibrant destinations.

Tourism can and will evolve with or without planning, however the sustainability of a destination depends on whether the type and scale of tourism is best suited to the destination. Effective destination management relies on an iterative and continual planning process that integrates tourism into a community’s social, economic and environmental aspirations.

The sustainability of a destination is significantly influenced by its ability to adapt to changing market conditions, use resources efficiently and deliver innovative planning and development strategies. That requires an objective review of past performance as part of an ongoing and cyclical process to monitor and evaluate a destination’s progress in achieving its goals and vision.

Tourism is regarded as one of the top five employers world-wide and plays a significant role in the economic and social development of many destinations and communities around the world. Destinations seeking to find a balance between their economic, social and environmental aspirations are engaged in ‘destination management’.

Since the creation of Yellowstone National Park, the very first national park, almost 140 years ago, national parks have provided opportunities to recreate in natural areas enjoy the majesty of nature and contemplate our very being. They provide opportunities to relax, reinvigorate and energise and for many, to make spiritual and emotional connections with the earth.

Tourism businesses, no matter what size, face a wide range of challenges in developing, operating, managing and growing their business in what is a highly competitive, rapidly changing and volatile environment.