PATA International Members can receive a recording of this webinar by request only.
While the Asia Pacific e-reputation peaks and gains competitiveness, it is essential for DMOs and marketers to map what travel and tourism themes are on the rise and drive positivity in online conversations today. By deep-diving into social sentiment data related to resilient destinations – either reopening or being able to maintain a positive link with the travel community, TCI Research experts will share insights that DMOs and marketers can promote and amplify so as to accelerate the resilience and recovery.
What You'll Learn:
key insights into key drivers of tourism resilience and recovery for the Asia Pacific travel from the new TCI Research/TRAVELSAT© Sentiment report
The latest trends around APAC competitive reputation
Examples of inspiring destinations paving the way of sustainable travel resilience
Tactical recommendations for DMOs on how to stand out of the crowd while tourism resumes
As part of your PATA Membership benefits, registration to this workshop is free for PATA International Members – please use the email address associated with your organisational membership to register for this event. Registration fees apply for all other participants.
Please note that certificates will be provided only to PATA Youth who have purchased a ticket for the session.
(9:00 AM GMT +1 | 1:30 PM IST | 7 PM AET)
Speaker
Olivier Henry-Biabaud, CEO, TCI Research
Olivier Henry-Biabaud founded TCI Research in 2010 after 20+ years of experience in market research in global companies. TCI Research -a leading Brussels-based travel BI Agency, sets global standards for measuring the pulse of sustainable and competitive destinations with a focus on visitor satisfaction, resident sentiment and destination brand reputation. Read more
Liz Ortiguera, CEO, Pacific Asia Travel Association (PATA)
Liz Ortiguera is a senior executive with over 25 years of global experience and expertise in general management, marketing, business development, and partner network management. Liz is passionate about innovation, business transformation, and community building. Her career spans several industries - travel/lifestyle, technology, financial services, and pharmaceuticals. Read more
Moderator
Paul Pruangkarn, Chief of Staff, Pacific Asia Travel Association (PATA)
Paul Pruangkarn is the Chief of Staff at the Pacific Asia Travel Association (PATA), headquartered in Bangkok, Thailand. In his role, he oversees day-to-day operations of all communications and public relations, and serves as the senior spokesperson for the Association. Read more