This webinar will showcase the latest visitor arrival forecasts for the Asia Pacific region, focusing on the industry's transition from recovery to growth. As the tourism sector progresses, it encounters evolving challenges, including digital transformation, sustainable travel demand, rising operational costs, and geopolitical uncertainties. The PATA Visitor Forecasts continue to provide mild, medium, and severe outlooks, addressing uncertainties related to visa policies, climate changes, and shifts in visitor behaviour. Webinar attendees will gain valuable insights into these dynamics, equipping them to navigate the challenges facing the tourism industry over the next three years.
What You'll Learn:
Understand how travel demand shifts from recovery to growth between 2025 and 2027.
Identify which destinations and regions within the Asia Pacific will spearhead the next phase of tourism growth.
Explore how economic factors, geopolitics, sustainable travel behaviour, and technological innovations will influence tourism growth.
Discover which source markets will serve as driving forces for tourism growth in the Asia Pacific region.
Thursday, February 20, 2025 , 4 PM Singapore (8 AM London | 1:30 PM India | 3 PM Bangkok | 7 PM Sydney | 9 PM Auckland)
Speaker:
Professor Haiyan Song, Associate Dean, School of Hotel and Tourism Management, The Hong Kong Polytechnic University
Professor Haiyan Song is Associate Dean and Mr and Mrs Chan Chak Fu Professor in International Tourism in the School of Hotel and Tourism Management, The Hong Kong Polytechnic University. He has a background in Economics with a particular focus on tourism demand modelling and forecasting. He has published widely in academic journals and served as a consultant for a number of international organisations and businesses related to tourism. Read More