MMGY - 2025 Global Compass

United States - 3 February 2025 – Travel is in an era of metamorphosis. As generations and wealth shift, consumer habits change, and technology spurs mass innovation, travelers are actively redefining our industry’s lexicon. From “affordable” to “websites,” our 2025 Global Compass explores the transformation of these foundational concepts.

When we in the industry use terms like “luxury travel” and “budget travel,” they carry specific meaning and implications. Yet there’s a growing disconnect between how the industry classifies these types of travel and how the traveler does. In 2025, we’re going to see travelers redefining the language of travel.

And that’s not all that travelers are changing about the industry.

If we want to stay relevant, we’re all going to need to learn this new travel lexicon and embrace the evolution.