Olivier Jager, CEO of ForwardKeys, discusses data in your strategy
Valencia – 31 July, 2023 – Since ForwardKeys' foundation in 2010, it has grown exponentially as it rode the big data wave. Tourism boards and travel retailers now rely on the company to understand travel trends affecting their locations of interest. ForwardKeys does not want to "provide data for the sake of big data” but provide the right piece of information to predict travellers' impact on their business. It's something ForwardKeys calls 'Data Smarts', and it's about combining datasets to get exactly the insights our clients need in the format that suits their technological evolution.
To learn more visit: https://forwardkeys.com/forwardkeys-connect/