Travelers Push Tripadvisor Past 1 Billion Reviews & Opinions!
Tripadvisor celebrates historic Internet milestone, powered by a worldwide community of contributors providing guidance to other travelers
NEEDHAM, Mass - 17 February, 2022 - Tripadvisor, the world's largest travel guidance platform, today announced that its community of travelers has enabled the company to reach a major and historic Internet milestone: 1 BILLION reviews and opinions.
The Power of Reviews
Tripadvisor released new research titled The Power of Reviews. This analysis about review content on Tripadvisor’s platform showcases why the company’s long-form reviews are a qualitative grade above other review platforms, especially when it comes to influencing booking decisions.
Some of the key findings from the study include:
● Tripadvisor is winning against other platforms in this category, with 100% of accommodation reviews on the platform being long-form reviews.
● 88% of respondents rated long-form reviews as high or very high quality.
● Between snippets, bubble ratings, and long-form reviews, 76% prefer long-form reviews when booking accommodations, 74%prefer long-form reviews when researching restaurants, and 69% prefer long-form reviews when exploring attractions.
● 3 out of 4 respondents said online reviews were “extremely or very important” when making travel decisions. This is true across the board for accommodations (82%), attractions (77%), and restaurants (70%).
You can read the full study here: https://www.tripadvisor.com/PowerOfReviews
'Write a Review Day' on May 3, 2022
Tripadvisor is launching Write a Review Day, set for May 3, 2022 and every first Tuesday of May thereafter. The platform is rallying the Tripadvisor community and encouraging travelers to write a review about a recent hotel stay, experience booked or culinary moment at a restaurant in an appeal to offer invaluable guidance to other travelers and support the tourism and hospitality industry.
To take part in Write a Review Day, click here to post a review. Show your support of the travel and hospitality industry by sharing your review on your social media channels with the hashtag #WriteAReviewDay .
