May 15 - 17 | The Grand Lisboa Palace Resort, Macao, China

Full Programme


Wed, May 15

PATA Executive Board Meeting (By invitation only)

Venue: Zhou, 2nd Fl.

0900-1200

Registration

Venue: At the foyer of Meeting rooms, 2nd Fl.

0830-1700

1200-1330

PATA Executive Board and PATA Board Meeting Delegate Lunch
Hosted by SJM

Venue: The Grand Pavilion 1, 4th Fl.

Education Roundtable (For all delegates)

Venue: Tang & Song, 2nd Fl.

1000-1200

PATA Board Meeting (By invitation only)

Venue: Han & Sui, 2nd Fl.

1330-1500

Coffee Break
Hosted by SJM

Venue: Foyer, 2nd Fl.

1500-1530

PATA Board Meeting (cont.) (By invitation only)

Venue: Han & Sui, 2nd Fl.

1530-1600

1615-1715

PATA Power of Networking (For all delegates)

Venue: Tang & Song, 2nd Fl.

PATA Life Members Get-together (By invitation only)

Venue: Mesa at Karl Lagerfeld

1730-1900

Cocktail Reception for Executive Board & Board (By Invitation only)
Hosted by MGTO

Venue: Vic’s Restaurant, Macau Fisherman’s Wharf

1830-1930 

1900-2100

PATA Executive Board and Board Dinner (By invitation only)
Hosted by MGTO

Venue: Vic’s Restaurant, Macau Fisherman’s Wharf

Thu, May 16


Registration

Venue: At the foyer of Meeting rooms, 2nd Fl.

0800-1200

PATA Youth Symposium (For all delegates)

Venue: N101, Macau University of Science and Technology

0930-1230

0900-1000

Government Roundtable (By invitation only)

Venue: Sui, 2nd Fl.

Industry Roundtable (For all delegates)

Venue: Han, 2nd Fl.

Government Bilateral Meeting (pre-scheduled)

Venue: Xia, 2nd Fl.

1000-1230

Coffee Break
Hosted by SJM

Venue: Foyer, 2nd Fl.

1000-1030

PATA Chapter Congress (For all delegates)

Venue: Shang & Zhou, 2nd Fl.

1030-1230

PATA - WTCF China Dialogue (For all delegates)
Supported by World Tourism Cities Federation (WTCF)
Sponsored by Dragon Trail International

Venue: Tang, 2nd Fl.

Peter Semone
Chair, PATA

Soon Hwa Wong
PATA Ambassador for Greater China

Chen Bo
Executive Director,
World Tourism Cities Federation

George Cao
Co Founder & CEO, Dragon Trail International

Zhang Jing
 II Level Consultant of Large Events Division of Beijing Municipal Culture and Tourism Bureau

Xia Jun
Vice Director General,
Nanjing Culture and Tourism Bureau

Fan Hui
Vice Director General,
Qingdao Culture and Tourism Bureau

Albert Yip
Director General, Sanya Tourism Board

Ning Guo Xing
Chief Government Officer, UTour

Leo Liu
Vice President, Mastercard

Yan Lanru
General Manager of Smart Tourism, Qunar.com

Qin Qin
Deputy General Manager, Shenzhen Century Holiday

Sunny Li
Vice President, China, Artyzen Hotel Group

Lylia Shen
GM of Government Relations, Funyard Hotels & Resorts

Professor Dr. Jingjing Guan
Associate Dean, School of Tourism, Zhejiang Gongsjan University

Associate Professor Dr. Jun Wu 
Associate Professor & Director of International Affairs, School of Tourism, Zhejiang Gongsjan University

Delegate Lunch
Hosted by SJM

Venue: The Grand Buffet, 3rd Fl.

1230-1400

Private VIP Lunch (invitation only)
Hosted by BBC

Registration

Venue: At the foyer of Grand Pavilion 1 & 2, 4th Fl.

1300-1700

1400-1530: Conference

Venue: The Grand Pavilion 1 & 2, 4th Fl.

Jonathan Low
CEO, Global Success Learning Academy

Welcome by Master of Ceremonies

1400-1405

Maria Helena de Senna Fernandes
Director, Macao Government Tourism Office

Opening Remarks by Macao Government Tourism Office

1405-1415

Daisy Ho
Managing Director, SJM Resorts

Opening Remarks by SJM

1415-1420

Peter Semone
Chair, PATA

Opening Remarks by PATA

1420-1425

Opening Ceremony - Cultural Performance

Enjoy a lions eye-dotting by the Guests of Honour, followed by a lion dance performance. The opening ceremony will conclude with an official group photo on stage.

1425-1430

Presentation: State of the World Economy

Get a comprehensive overview of the global economic landscape and its implications for the tourism sector. Our keynote speaker will dive into the challenges and opportunities that lie ahead for tourism in the next two years while exploring topics ranging from Asia travel insights to economic, political, and cultural developments across the region.

1430-1445

Andrew Staples
Editorial Director and Head of Policy Research (APAC), Economist Impact

Speaker:

Panel Discussion: Marketing and Branding in Asia Pacific Tourism

Regional Destination Marketing Organizations (DMOs) come together to share successful marketing strategies and discuss current trends in promoting travel and tourism throughout the Asia Pacific region. Gain valuable insights into effective branding techniques that resonate with diverse audiences.

1445-1530

Steve Lai
Chief Presenter, BBC News

Moderator:

Maria Helena de Senna Fernandes
Director, Macao Government Tourism Office

Panellists:

Dane Cheng
Executive Director, Hong Kong Tourism Board

Fathmath Thaufeeq
CEO & Managing Director, Maldives Marketing and PR Corporation (Visit Maldives)

Gerry Perez
Vice President, Guam Visitors Bureau

Partnerships for Tomorrow

This session will spotlight two pivotal MOUs being signed by PATA with the Sarawak Tourism Board and the East Asia Inter-Regional Tourism Federation (EATOF), cementing alliances for a responsible travel and tourism industry. This session illuminates how strategic collaborations propel sustainable development, fostering resilience and innovation across the global tourism landscape.

1530-1540

Coffee Break
Hosted by SJM, coffee cart sponsored by South China Morning Post

Venue: Foyer of the Grand Pavilion 1 & 2, 4th Fl.

1540-1600

Press Conference

Venue: Song, 2nd Fl.

1540-1600

1600-1700: Conference

Venue: The Grand Pavilion 1 & 2, 4th Fl.

Presentation: Reimagining Your Business Model

Learn from Plaza Premium Group as they present innovative perspectives on reimagining business models within the tourism industry. Discover how forward-thinking strategies can enhance customer experiences and contribute to the success of your business.

1600-1610

Speaker:

Jonathan Song
Global Director of Business Development, Plaza Premium Group

Leaders Dialogue: Future-Proofing Travel and Tourism Policies

Join a panel of government representatives as they discuss strategies for building resilience and sustainability in travel and tourism policies across the Asia Pacific region. Explore how destinations are adapting to change and ensuring the long-term viability of their tourism industries.

1610-1655

Steve Lai
Chief Asia Presenter, BBC News

Moderator:

Florian Sengstschmid
CEO, Azerbaijan Tourism Board

Panellists:

Raki Phillips
CEO, Ras Al Khaimah Tourism Development Authority (RAKTDA)

YB Dato Dennis Ngau
Chairman, Sarawak Tourism Board

Manisha Saxena
Director General (Tourism), Ministry of Tourism, India

Wrap Up of Day 1

Reflect on the day's insights and highlights as we conclude the first day of the conference. Join us for a brief wrap-up session that sets the stage for the exciting discussions and discoveries awaiting you on Day 2.

1655-1700

Jonathan Low
CEO, Global Success Learning Academy

PAS 2024 Welcome Dinner Reception and PATA Awards Presentation
Hosted by MGTO and SJM

Venue: The Grand Pavilion 1 & 2, 4th Fl.

1930-2100


Fri, May 17

0900-1215: Conference

Venue: The Grand Pavilion 1 & 2, 4th Fl.

Welcome by Master of Ceremonies

0900-0905

Jonathan Low
CEO, Global Success Learning Academy

In Conversations with Pansy Ho

Engage in a fireside chat about the current state of the travel and tourism industry. Gain unique perspectives and valuable insights from an industry leader as they share their experiences and thoughts on the challenges and opportunities ahead.

0905-0925

Peter Semone
Chair, PATA

Host:

Pansy Ho
Group Executive Chairman & Managing Director, Shun Tak Holdings Limited

Interviewee:

Presentation: Key Travel and Tourism Trends to Watch

Explore the latest trends shaping the travel and tourism landscape. Our presenter will provide a comprehensive overview of key industry trends, delving into diverse Pacific and Asia travel insights, and help you stay ahead in a dynamic and ever-changing environment.

0925-0940

Caroline Bremner
Senior Head of Travel Research, Euromonitor International

Speaker:

Panel Discussion: Where Are We Heading?

Join key industry leaders in a panel discussion on critical issues, the future trajectory of the industry, and the opportunities that lie ahead. Gain strategic insights into navigating the evolving landscape of travel and tourism.

0940-1010

Lee Williamson
Executive Director of Specialist Publications, South China Morning Post

Moderator:

Liu Shijun
Vice Chairman, World Tourism Alliance (WTA)

Panellists:

Sarah Wang
Regional Director - Asia, World Travel & Tourism Council (WTTC)

Chris Cocker
CEO, Pacific Tourism Organisation (SPTO)

Presentation: Hotel Industry Trends

Get an in-depth look at current trends and developments within the hotel industry in relation to important Pacific and Asia travel trends. Explore how the accommodation sector is adapting to meet the changing needs and expectations of travellers.

1010-1025

Jesper Palmqvist
Senior Director - Asia Pacific, STR

Speaker:

Presentation: Air Travel Trends & Outlook in APAC

Explore the evolving dynamics of air travel in the Asia-Pacific region. Gain strategic insights and forward-looking perspectives on growth opportunities and Pacific and Asia travel trends shaping the future of travel.

1025-1040

Olivier Ponti
Director - Intelligence & Marketing, Forwardkeys

Speaker:

Navigating the Skyline: Aviation's Evolution in Asia Pacific

Join us as we navigate the ever-changing landscape of the aviation sector in the Asia Pacific region, exploring both the opportunities and challenges that lie ahead over the next decade.

1040-1100

Mayur (Mac) Patel
Head of Asia, OAG

Interviewer:

Brendan Sobie
Independent Analyst and Consultant, Sobie Aviation

Interviewee:

Coffee Break
Hosted by SJM, coffee cart sponsored by South China Morning Post

1100-1130

Breakout 1 - Travel Technology Roundtable

Explore the latest technological innovations and digital trends shaping the travel industry.

Venue: Grand Pavilion 1&2, 4th Fl.

1130-1215

Mayur (Mac) Patel
Head of Asia, OAG

Moderator:

Xin Mok
Director, Public Sector, Mastercard Asia-Pacific

Panellists:

Yang Li
Head of Public Affairs, Asia Pacific, Booking.com

Breakout 2 - Educational Tourism

Delve into discussions on the intersection of travel and education, exploring opportunities and challenges in educational tourism.

Venue: Han & Sui, 2nd Fl.

Moderator:

Paul Pruangkarn
Chief of Staff, PATA

Adam Platt-Hepworth
Director of Emerging Ventures, Discova

Panellists:

Professor Haiyan Song
Associate Dean and Chair Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University

Barry Ip
Vice President – Learning & Advancement, Wynn Macau, Limited

Delegate Lunch
Hosted by SJM

Venue: The Grand Buffet, 3rd Fl.

1215-1400

Offsite Experiences

1330-1630

Note: Limited to 90 delegates (30 pax each) on a first-come-first-served basis.

1400-1700: Conference

Venue: The Grand Pavilion 1 & 2, 4th Fl.

Breakout 3 - Night time Economy

Explore the economic potential and challenges of the night-time economy within the tourism sector. Uncover the potential of innovative approaches that not only enhance the night-time experience but also contribute to the overall sustainability and inclusivity of tourism.

Venue: Han & Sui, 2nd Fl.

1400-1445

Speaker:

Fabrizio Angelo Orlando
Global Director, Industry Affairs, Tripadvisor

Breakout 4 - The Future of Travel Agents in the Age of AI

Understand the evolving role of travel agents in the era of artificial intelligence (AI).

Venue: Grand Pavilion 1 & 2, 4th Fl.

Moderator:

Alan Elliott Merschen
Executive Director of Specialist Publications, The SIGMUND Project

Henry Oh Jr.
Chairman, Korea Association of Travel Agency (KATA)

Panellists:

Maria Paz Alberto
Chairperson, PATA Philippine Chapter; President, Ark Travel Express, Inc.

Boris Miketic
President, Croatia Travel/ Boris World of Travel

Coffee Break
Hosted by SJM, coffee cart sponsored by South China Morning Post

Venue: Foyer of the Grand Pavilion 1 & 2, 4th Fl.

1445-1505

Presentation: Key Learnings from Upcoming PATA Human Capital Development Report

Be the first to hear highlights from the upcoming PATA report on the intersection of Human Capital Development and sustainability within the tourism sector. Gain valuable insights into the current challenges and opportunities for developing a skilled and dynamic workforce in the tourism sector.

1505-1520

Hannah Pearson
Regional Director APAC, Adventure Travel Trade Association

Speaker:

Panel Discussion: Deep Dive into the Future of the Tourism Workforce

Join industry experts in a detailed exploration of the future of the tourism workforce. Discuss strategies for talent development, diversity, and addressing the evolving needs of the industry.

1520-1550

Dr. Dori Davari
Assistant Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University

Moderator:

Steve Chan
Senior Manager - Training & Development - Human Resources, Sands China Ltd.

Panellist:

Simon Lloyd
Dean - Hospitality Management and Business Administration, Dusit Thani College

Min Ye Swan
Student - International Tourism and Hospitality Management, Bangkok University International

Presentation: Gastronomy Tourism: Balancing Innovation with Local Preservation

Explore the delicate balance between innovation and local preservation in gastronomy tourism. Learn how culinary experiences can contribute to sustainable tourism practices.

Speaker:

1550-1610

Dr. Diamantina Coimbra
Vice-Rector, Macao University of Tourism

Panel Discussion: Tourism Synergies to Diversify Economy

Join a dynamic panel discussion that goes beyond traditional tourism paradigms. Explore innovative strategies to diversify economies by leveraging synergies with sectors such as technology, wellness, finance, MICE (Meetings, Incentives, Conferences, and Exhibitions), sports, and more. Gain insights into collaborative approaches that contribute to sustainable economic growth while fostering resilience in the face of evolving global challenges.

1610-1640

Alan Elliott Merschen
Executive Director of Specialist Publications, The SIGMUND Project

Moderator:

Mich Goh
Head of Public Policy, Southeast Asia, India, Hong Kong & Taiwan, Airbnb

Panellists:

Ian Stazicker
Partner, Churchill & Partners; Founder and Managing Director, Nelian Pty Ltd

Catarina Lio
Senior Vice President-Brand Marketing, MGM Macau

Closing Keynote: The Future of Travel and Tourism

Conclude the conference with an insightful keynote session that explores the future landscape of travel and tourism. Gain valuable perspectives on industry trends, innovations, and opportunities that will shape the years to come.

1640-1655

David Fowler
Vice President and Head, Cross-Border & Sales Excellence- Asia Pacific, Visa

Speaker:

Closing: Appreciation

1655-1700

Noor Ahmad Hamid
CEO, PATA

Complimentary Open Top Bus Night Tour

2030-2115


Sat, May 18

Complimentary Half-day Macao City Tour

Note: Pick up/drop off at the official hotel

0900-1300

1430-2100

Self-paying Hengqin Tour/ Departure

1500-1900

Complimentary Hong Kong Tour/ Departure

PATA Annual Summit 2024 is proudly supported by:

Host

Co-hosted by

PATA - WTCF China Dialogue

Partner

Sponsor

VIP Lunch Sponsor

Coffee Cart Sponsor & Supporting Media Partner

PATA Youth Symposium Host

PATA Youth Sponsors

Event Tech Partners

Official Carrier

Supporting Media Partners

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