Ally Stoltz LaBriola

Director, Sigmund

After studying abroad in Australia, Ally received a degree in Business Travel & Tourism and Marketing from Loyola Marymount University. She then moved to the Amazon region of Brazil to coordinate visiting international voluntourism groups. After Brazil, Ally hopped aboard Norwegian Cruise Lines in the Mediterranean. From there she joined Myriad Marketing—the leading destination representation agency in the United States. At Myriad, Ally specialized in marketing strategy, public relations, event coordination, special interest travel and social media management and worked with the tourism boards of the Cook Islands, Samoa, Papua New Guinea, and Australia’s Northern Territory. After Myriad (and a gap year that turned into five years!), she is now the director of SIGMUND-- a free, open-source platform that promotes innovative collaboration in the global tourism industry.

About Sigmund

The Sigmund Project’s primary purpose is to promote innovation in the global tourism industry by facilitating connections and the sharing of ideas. Sigmund’s goal is to support the interconnectivity of the tourism industry and illustrate how collaborators can create new solutions to the challenges facing us today.