Chloe Lim

Director, Global Business Marketing APAC, Facebook

Chloe Lim is Director of Global Business Marketing at Facebook, Asia Pacific. Chloe is involved in leading all Facebook’s business-to-business marketing activities across its family of brands including Facebook, Instagram,  Messenger, and WhatsApp. She is responsible for setting the vision and strategy for marketing as it relates to advertisers and the advertising industry, agencies, small business and Facebook Marketing Partners in the APAC region. Chloe is an APAC marketing expert with over 20 years of experience in demand generation, marketing strategy and building successful brands and eCommerce organisations.

Prior to her job at Facebook, Chloe held a range of senior executive roles in marketing or general  management capacities. She was Senior Director, Asia Marketing at PayPal where she led marketing strategy  and development for PayPal across 11 markets in Asia, including China, India, Hong Kong, Taiwan, South  Korea, Singapore, Malaysia, Philippines, Thailand, Indonesia, and Vietnam. Chloe oversaw consumer and  merchant marketing teams focused on transforming how businesses and consumers interact and transact via PayPal across the region.

Before PayPal, Chloe was based in Sydney, Australia and Group Vice President of Orbitz Worldwide where  she was Managing Director of HotelClub and its three businesses– HotelClub.com, RatesToGo.com, and Asia hotels.com – across EMEA and APAC. 

Passionate about digital commerce in the Asia Pacific region, Chloe has been involved with nurturing different startups throughout her career. She is respected as an energetic business builder and creative  marketer, having been a founding member of successful start-ups in APAC including HotelClub and  Soundbuzz. She is currently also an investor of digital marketing, online travel, and P2P businesses in the  region.