Damian Cook

CEO & Founder, E-Tourism Frontiers

Damian Cook is the founder and CEO of E-Tourism Frontiers- a strategic tourism consultancy specializing in change management including changes brought about by technology, market shift and changing travel behavior. He has extensive experience with tourism development and marketing working within DMOs, the private sector and as a consultant. He is a frequent and popular presenter at global tourism forums.

After working in both the public and private sector developing destination websites and online marketing campaigns he formed E-Tourism Frontiers taking a practical, business driven approach to developing practical tourism strategies and public-private partnerships around the world. He was a full term Board Director of the African Travel and Tourism Association (ATTA). He founded and managed the DATA project with TripAdvisor which creates regional forums for DMOs to share analytical data and discuss marketing best practice.

E-Tourism Frontiers has successfully trained over 7000 tourism professionals, small to medium businesses and tourism students and has brought leading International experts and major travel firms and intermediaries to new markets to do business for the first time. He has written and published a practical guide to digital tourism for emerging markets.

He has worked in tourism development, strategic planning and digital marketing training projects in many destinations, including South Africa, Jordan, Indonesia, the Seychelles, Kenya, Cambodia, Zimbabwe, Rwanda, Nepal, Bosnia and Herzegovina, Malaysia, Mozambique, Moldova and many more. He is an internationally recognized expert in the field of Tourism Strategy.