Eric Ricaurte

Founder & CEO, Greenview

Eric founded Greenview in 2008, an international consultancy catalyzing innovation and best practices in sustainability and ESG, providing services for strategy, programs, data management, benchmarking, and reporting. Greenview’s clients include most of the largest hotel companies as well as hotel owners and developers, event organizers, cruise lines, NGOs, DMOs, OTAs and industry organizations including the WTTC, UNWTO, and AHLA. With 25 years of hands-on experience, Eric is a frequent speaker, convener, and researcher on the topic of sustainability. His notable industry work includes launching the Cornell Hotel Sustainability Benchmarking Index, Green Lodging Trends Report, Destination Water Risk Index, Hotel Global Decarbonisation Report, Hotel Owners for Tomorrow Coalition, and Net-Zero Methodology for the Hotel Industry. Eric is a member of the UFI Committee on Sustainable Development and the International StandardsCommittee of the Global Sustainable Tourism Council. Prior to founding Greenview, Eric specialized in the operations and development of nature-based lodges, theme parks and attractions in CostaRica, Mexico, and Brazil. Eric earned a Bachelor of Science degree from the Cornell UniversitySchool of Hotel Administration and a Master of Science degree in Tourism & Travel Management from New York University. He has held a research fellowship at the Cornell University Center for Hospitality Research and has been an adjunct instructor at New York University