Greg Klassen

Tourism Development Strategist Partner, Twenty31 Consulting Inc.

A marketing and tourism industry strategist with 25 years of leadership with blue chip organizations including former CMO and CEO of Destination Canada. 

Greg is currently a Partner with tourism strategy consultancy, Twenty31 where he advises destinations around the world on how to achieve competitive advantage through leverage and mitigation of disruptive forces—whether they are technologies, traveller behaviour or global pandemics. 

His clients include destinations around the world including South Africa, Ras Al Khaimah, Rwanda, Jordan, Guam and Palau as well as destinations across Canada.

Greg holds an MBA from the ASU Thunderbird School of International Management in Arizona and a degree in Economics from the University of Victoria. He is a frequent contributor to tourism media and thought leadership. Greg is a Fellow of the Royal Canadian Geographic Society.