Hannah Pearson

Regional Director APAC, Adventure Travel Trade Association

Hannah Pearson is the Regional Director APAC for the Adventure Travel Trade Association (ATTA). She is also the Director of Pear Anderson, a research and sales representation tourism consultancy specialising in the Southeast Asian and Muslim tourism industry.

Over the past 10 years, Hannah has crisscrossed the region and gained a deep, first-hand insight into the developing trends and potential of adventure travel and the Southeast Asian tourism industry.

At the ATTA, she partners with adventure travel stakeholders to develop the industry across the Asian region through trade and consumer activation, education and adventure events. Hannah also publishes a weekly report tracking the impact of COVID-19 on the SE Asian tourism industry, and co-hosts a podcast, The South East Asia Travel Show.

Hannah has authored reports and whitepapers, and has spoken on numerous occasions at prestigious travel conferences such as Royal Geographical Society’s Annual Conference and ITB Asia. Her work has been featured on BBC World News, Bloomberg, the Straits Times, BFM, Web in Travel, Skift, TTG Asia and Travel Weekly Asia, amongst others.