Karina Simlat

Manager, Media Insights & Planning, Media Solutions, Expedia Group

Karina is a manager at Expedia Group Media Solutions where she leads the team of Media Insights & Planners for the Asia Pacific region. The focus of her team is to enhance the impact of advertisers’ campaigns and improve the efficiency of advertising expenditures through data analysis and recommendations.  Karina has been with Expedia in various locations for over 8 years, and she is currently based in Singapore. Prior to joining Expedia, she worked for JCDecaux UK, where she was responsible for managing Out-of-Home (OOH) advertising campaigns for British airports. She is passionate about working with data to craft impactful stories.