Prudence Lai

Senior Analyst, Euromonitor International

Prudence specialises in travel and loyalty. She is a core project team member for travel industry and proactively facilitate the research process in the APAC region. As the APAC contact person, Prudence actively engages with clients in the region and create strategy reports and content regarding travel trends in APAC. She is regularly quoted by journalists such as BBC, CNBC, Nikkei and SCMP for travel-related commentary. Prior to joining Euromonitor, Prudence has merchandising and sales planning experience in the luxury fashion industry, with exposure in the Greater China, Japan and South Korea markets.