Simone Sturla

Inbound Manager, Asiantrails China

In 25 years of career, Simone had the chance to deeply understand the Inbound and Outbound Chinese and European markets. Still attracted by the industry and markets’ evolution, new developments and challenges, serves the Italian Chamber of Commerce in China as Coordinator for the Sports and Tourism Working Group and contributes as Travel Expert to the European Union Center for Small Middle Enterprises (EUSME). He participated the founding of the Public-Private Association “Mirabilia”, focused on Italian second-tier Unesco Heritages, and published for the Italy-China Association articles about future trends and strategies to implement Italian touristic assets toward the Chinese markets.

He currently serves as Inbound Manager for Asiantrails China, where he developed a wide collection of new products in line with the new trends defined in the post-pandemic, link to outdoors, sustainability, authenticity and local cultures.