Sisa Ntshona
CEO, South African Tourism
Sisa Ntshona is the Chief Executive Officer of South African Tourism, a position he has held since October 2016. He is at the helm of steering the mandate and all operations of the National Destination Marketing Organisation’s head office and country offices.
With over 20 years’ experience, he has held several strategic leadership positions across different jurisdictions in Africa & Middle East in blue chip corporations and multinationals. Having initially joined Barclays Africa as an Investment Banker, he later moved to become the Head of its SME Banking Division, a role he held until joining SA Tourism.
Mr Ntshona also has worked in the aviation industry for South African Airways, Financial Services Money Transfer, Western Union and Manufacturing, Parmalat Food Industries.
An accountant by training, he holds a string of commerce qualifications including a Master of Business Administration (MBA) from the University of Pretoria and an International Executive Programme (IEP) from INSEAD Business School in France. He has also served on a number of boards including as non-Exec Board Member for the Enterprise Development Council of South Africa.
About South African Tourism
South African Tourism is the tourism marketing arm of the South African government. Simply put, our job is to promote the country domestically and internationally, whether for leisure, business or events tourism
We are committed to meaningfully contributing to the government's objectives of inclusive economic growth, sustainable job creation, and redistribution and transformation of the industry through:
Increasing the number of tourists who visit our country
Increasing the geographic spread, length of stay and spend of all visitors
Improving seasonal arrival patterns
Working to transform the industry so that historically disadvantaged South Africans may benefit from the sector
We have operations in 13 international markets, with a mandate to market and share all that is unique, warm, and beautiful about South Africa.