Zeynep Mutlu Bigalı

Head of Destination Partnerships, Skyscanner

Zeynep is Head of Destination Partnerships at Skyscanner, where she leads a team focused on deepening Skyscanner’s relations with destination marketing organisations. Her role encompasses shaping the media partnerships with tourism boards to position themselves effectively and innovatively to travellers. Since 2015, Zeynep has worked across multiple teams at the company including marketing, business operations and commercial. Prior to joining Skyscanner, Zeynep worked on market expansion strategies at Turkish Airlines. 

Throughout her career, Zeynep has been a proponent of data-driven marketing, leveraging insights from Skyscanner’s extensive user base to inform and enhance marketing strategies. She has spoken extensively on topics of the use social media in travel marketing, changing trends in marketing communications, and commercial excellence in marketing strategies.